Bjorn Borg AB (publ)

Björn Borg AB (publ), together with its subsidiaries, engages in the design, development, production, wholesale, and retail of underwear, sports apparel, footwear, bags, eyewear, and fragrances under the Björn Borg brand. It operates through Brand, Product Development, Distribution, and Retail segments. The company offers underwear for men, women, and children, as well as sleepwear, socks, functional athletic collections, and bras through independent retailers, apparel and sporting goods chains, department stores, Björn Borg stores, and online. It also provides sports apparel in performance and sportswear categories for women and men through sports apparel and sporting goods retailers, department stores, Björn Borg stores, and online. In addition, the company offers casual and sporty designer shoes for men and women sold through independent retailers, footwear and sporting goods chains, department stores, e-tailers, and Björn Borg stores, as well as online through bjornborg.com; and backpacks, gym bags, and duffle bags, as well as wallets, gloves, and belts through luggage and sporting goods shops, retail chains, department stores, shop-in-shops, Björn Borg stores, and e-tailers. Further, it provides frames and glasses through the licensee's distribution organizations, fashion boutiques, department stores, and Björn Borg stores. The company sells its products in Sweden, the Netherlands, Finland, Denmark, Norway, Belgium, England, Germany, Canada, Switzerland, Slovenia, and Austria. As of December 31, 2018, it operated 36 Björn Borg stores, including 31 company owned stores. The company was founded in 2004 and is headquartered in Stockholm, Sweden. Show More...